Index
- Introduction
- Michael Jordan’s Arrival at Nike
- Nike? No Way!
- Mom Knows Best
- An Offer He Couldn’t Refuse
- The Creation of the Air Jordan 1
- The Name “Air Jordan”
- The Ban of the Air Jordan 1
- The Role of Jordan Brand at Nike
- The Cultural Impact of the Air Jordan 1
- Influence on Hip-Hop Culture
- The Role of the Air Jordan 1 in the Sneakerhead Movement
- The Air Jordan 1 in Cinema and Media
- Main Colorways of the Air Jordan 1 and Their Silhouettes
- Major Air Jordan 1 Collaborations with Artists and Brands
- The Social and Philanthropic Impact of the Air Jordan 1
- Frequently Asked Questions about the Air Jordan 1
Introduction
The Air Jordan 1 isn’t just a sneaker; it’s a true cultural icon. Since its launch in 1985, the Air Jordan 1 has revolutionized the world of sports footwear and left an indelible mark on fashion and pop culture. In this article, we explore the fascinating history of the Air Jordan 1, from how Michael Jordan ended up at Nike to why the sneaker was banned by the NBA. We also cover the significance of the term “OG” in the sneaker’s name, a detail that resonates deeply with collectors and fans of the history of the Air Jordan 1.
Michael Jordan’s Arrival at Nike
In 1984, Michael Jordan was a young talent from the University of North Carolina, ready to start his NBA career. At that time, Nike was known for its running shoes, not basketball sneakers. Jordan’s decision to sign with Nike, influenced by his mother, Deloris Jordan, changed not only his trajectory but the entire sneaker industry.
Nike? No Way!
Jordan had a clear preference for Adidas, whose models he found more elegant and suitable for his fast and explosive playing style. However, Adidas, disorganized at the time, failed to offer a competitive contract. Converse, the official NBA sponsor and the brand of legends like Magic Johnson and Larry Bird, also didn’t see potential in investing in a rookie, stating they already had their “main guys.”
Meanwhile, Nike, a brand not yet strongly associated with basketball, entered the scene. Jordan initially resisted the idea of meeting with the company, considering it irrelevant to his sport.
Mom Knows Best
The story could have ended there if not for the influence of Deloris Jordan. When Michael refused the meeting with Nike, she insisted: “You’re going to get on that plane and at least hear what they have to say!” As a good son, Jordan obeyed, traveling to Oregon, Nike’s headquarters, where a revolutionary proposal awaited him.
An Offer He Couldn’t Refuse
Nike knew they needed to impress Jordan. Phil Knight, the brand’s founder, and Sonny Vaccaro, the company’s strategist, proposed something unprecedented: an exclusive line of sneakers for Michael Jordan. The contract, worth $2.5 million over five years (an astronomical figure at the time), included royalties on sales. The final touch was the presentation of the conceptual model of the Air Jordan 1, with a bold design that convinced Jordan to sign.
The Creation of the Air Jordan 1
The Air Jordan 1, launched in April 1985, was the first model in the line signed by Michael Jordan. Developed by Peter Moore, the sneaker featured an iconic look with the “Wings” logo and vibrant colors, such as “Chicago” (white, red, and black) and “Bred” (black and red), which were part of the OG (Original) line. Designed for basketball, the Air Jordan 1 also attracted fashion fans, marking the beginning of the history of the Air Jordan 1 as a cultural icon.
Nike promoted the sneaker with aggressive advertising campaigns, featuring Jordan in action on the courts, which reinforced its image as a high-performance product.
The Name “Air Jordan”
The name “Air Jordan” combines Michael Jordan’s surname with Nike’s “Air” cushioning technology, which uses airbags for greater comfort. Naming a line after an athlete was an innovative strategy at the time, creating an emotional connection with consumers and highlighting Jordan’s aerial style.
The Ban of the Air Jordan 1
One of the most memorable moments in the history of the Air Jordan 1 was its ban by the NBA in 1985. The league’s rules required that sneakers be predominantly white or match the team’s uniform. The Air Jordan 1 “Bred” (black and red) violated these rules, resulting in $5,000 fines per game for Jordan. Nike paid the fines and turned the controversy into an advertising campaign with the slogan “Banned,” solidifying the sneaker as a symbol of rebellion.
The Role of Jordan Brand at Nike
The Jordan Brand, the Nike division responsible for Air Jordan products, was established in 1997. Originating from the success of the Air Jordan 1, the brand expanded into clothing and accessories, becoming one of the most influential in the sports fashion market. The Jordan Brand continues to release new editions of the Air Jordan 1, maintaining its cultural relevance.
The Cultural Impact of the Air Jordan 1
The Air Jordan 1 transcended basketball to become a cultural phenomenon. In the 1980s, sneakers were seen as sports footwear, but the Air Jordan 1 changed that perception, becoming a symbol of street style. Its influence on urban fashion and streetwear is undeniable, appearing in fashion shows and style editorials.
Influence on Hip-Hop Culture
In the 80s and 90s, the Air Jordan 1 gained prominence in hip-hop culture, becoming a symbol of status and success. Artists like Run-D.M.C. and LL Cool J adopted the sneaker, which appeared in music videos and album covers. The connection between basketball and hip-hop reinforced its relevance, with modern collaborations, such as those with Travis Scott, maintaining this influence.
The Role of the Air Jordan 1 in the Sneakerhead Movement
The Air Jordan 1 is one of the main drivers of the sneakerhead movement, which values the collection of rare and limited-edition sneakers. Releases of new colorways and collaborations generate excitement among collectors, with OG models from 1985 reaching high prices on platforms like StockX and GOAT.
The Air Jordan 1 in Cinema and Media
The Air Jordan 1 has solidified its presence in pop culture through appearances in films and series, such as:
- “The Last Dance” (2020): Shows Jordan wearing the Air Jordan 1 in iconic games.
- “Everybody Hates Chris” (2005-2009): Reflects the urban fashion of the 80s.
- “Lupin” (2021): The protagonist Assane Diop wears the sneaker, symbolizing contemporary style.
- “Ballers” (2015-2019): Highlights the Air Jordan 1 in a luxurious lifestyle.
Main Colorways of the Air Jordan 1 and Their Silhouettes
The Air Jordan 1 has won fans with its colorways and silhouettes. The OG versions from 1985, such as “Bred” and “Chicago,” are especially valued for their authenticity.
| Colorway | Description |
|---|---|
| Bred (Black/Red) | Banned by the NBA in 1985, a milestone in sneaker history. |
| Chicago | Red, white, and black, inspired by the Chicago Bulls. |
| Royal | Black and vibrant blue, a favorite among sneakerheads. |
| Shadow | Black and gray, discreet and versatile. |
| UNC | Blue and white, a homage to the University of North Carolina. |
| Shattered Backboard | Inspired by the game in which Jordan shattered the backboard. |
The silhouettes include:
- High: The OG model, with a high top, worn by Jordan.
- Mid: Mid-top, more affordable, released in the 2000s.
- Low: Low-top, ideal for casual wear.
Major Air Jordan 1 Collaborations with Artists and Brands
Collaborations keep the Air Jordan 1 relevant, creating limited editions. Check out some in Top Collaborations:
- Off-White x Air Jordan 1: Deconstructed design by Virgil Abloh.
- Travis Scott x Air Jordan 1: “Reverse Swoosh” with a hidden pocket.
- Dior x Air Jordan 1: Luxury with premium leather.
- Union LA x Air Jordan 1: Vintage and DIY look.
- Fragment Design x Air Jordan 1: Minimalist and exclusive.
The Social and Philanthropic Impact of the Air Jordan 1
The Michael Jordan Foundation uses sales of the Air Jordan 1 to fund education, health, and youth development. Special editions allocate proceeds to social causes, while the Nike Foundation supports community programs.
Frequently Asked Questions about the Air Jordan 1
What is the Air Jordan 1?
The Air Jordan 1 is the first model in the Air Jordan line, launched in 1985, an icon in sports and fashion.
Why is the Air Jordan 1 so famous?
Its design and the NBA ban generated publicity, along with its connection to streetwear.
What does “OG” mean in Air Jordan 1?
“OG” stands for “Original,” referring to the 1985 models, like “Bred” and “Chicago,” valued for their authenticity.
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How many models of the Air Jordan 1 exist?
Hundreds of variants, including High, Mid, Low, and exclusive collaborations.
What is the difference between High, Mid, and Low?
High: The OG model, with a high top. Mid: Mid-top, more affordable. Low: Low-top, casual.
Is the Air Jordan 1 comfortable for daily use?
Yes, but its 1985 design is less comfortable than modern sneakers.
Why is the Air Jordan 1 an icon in fashion?
Its classic silhouette and collaborations with celebrities have made it a symbol of streetwear.
What are the most famous collaborations?
Travis Scott, Off-White, Dior, Union LA, and J Balvin, all limited editions.
How can I tell if my Air Jordan 1 is authentic?
Check the stitching, logos, inner labels, and the original box. Buy from trusted resellers.
How do I care for my Air Jordan 1?
Clean with a soft brush, avoid getting the leather wet, use specific products, and store in a ventilated place.
Is the Air Jordan 1 still being released?
Yes, with new colors and collaborations frequently.
Is the Air Jordan 1 unisex?
Yes, available in sizes for men and women.
What is the average price?
$150 to $200 for regular releases; limited editions exceed $500 in the resale market.
Does the Air Jordan 1 appreciate in the resale market?
Yes, especially OG models and rare collaborations.
What is the origin of the design?
Created by Peter Moore, inspired by basketball boots and Jordan’s style.
Why was it banned by the NBA?
Its colors, like “Bred,” violated NBA rules on uniforms.
History of the “Bred” and “Royal” colorways?
“Bred” symbolizes Jordan’s rebellion; “Royal” represents his success.
What is the cultural impact of the Air Jordan 1?
It popularized sneakers in streetwear and influenced sneaker collecting.
What are the rarest and most valuable models?
Air Jordan 1 “Chicago” (OG), “Dior,” and “Travis Scott” reach high prices.
Is it suitable for sports today?
No, it is more focused on style and casual wear.
Where can I buy it?
At sports stores or websites like StockX and GOAT.
What types of leather are used?
Includes smooth leather, textured leather, and suede.
What is the difference between “OG” and recent releases?
OG models are from 1985, with authentic materials; recent releases vary in design.
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