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90sneakers

Before occupying a Fifth Avenue flagship, HOKA tested a simpler question: how could it present the whole brand inside a space of its own? Its footwear already reached customers through other retailers. A dedicated shop could bring shoes, apparel, service and activities together in an experience organized by the company itself.

90sneakers

A store devoted to Jordan carries a particular set of expectations. Someone may arrive looking for a release while also bringing memories of games, archive images and ways of dressing that extend beyond the court. World of Flight was created to give that material a physical address. Its proposition brings product and storytelling together in a place that has to work for established fans and people just beginning to understand the Jumpman universe.