Boston is unusually rewarding for people who care about both sneaker design and running. Newbury Street brings Concepts, dedicated brand stores and running specialists into one area; Downtown Crossing adds athletic chains. Brighton has two distinct New Balance formats, and Allston connects independent streetwear with a genuine skate shop.
This guide separates Boston neighborhoods from trips to Cambridge, Brookline, Somerville, Natick, Watertown and Wrentham. Choose a few stores for their different strengths: Concepts’ collaboration history, Courtside’s resale catalog, Orchard’s skate selection or a running specialist’s fitting process.
Sunday is not interchangeable with Saturday: AWOL and Converse Lovejoy Wharf close. If either is central to your trip, choose another day; for other stops, use the individual Sunday schedule below. Reebok at Assembly Row needs a separate operating-status check before you make it the reason for a trip.
Choose your Boston sneaker route
Courtside Kicks at Copley Place
Downtown Crossing: Foot Locker and Finish Line
Concepts
Address: 18 Newbury Street, Boston, MA 02116. Monday–Saturday 10 a.m.–7 p.m.; Sunday 10 a.m.–6 p.m.
Founded by Tarek Hassan in Cambridge in 1996, Concepts helped make Boston a reference point for sneaker collaborations. The Nike SB Lobster series captures its approach: the 2009 Blue Lobster drew on the rare crustacean’s color and kept the rubber-band detail from the original concept. That history sits alongside the retailer’s own clothing and broader fashion selection.
The Newbury flagship opened in October 2020, and the current location still lists an in-store café. It is a strong first stop for the connection between sneakers, streetwear and storytelling.
Nike Boston
Address: 200 Newbury Street, Boston, MA 02116. Monday–Saturday 10 a.m.–8 p.m.; Sunday 11 a.m.–7 p.m.
Nike Boston is the regular brand-store option on Newbury, distinct from the factory stores elsewhere in this guide. It combines sport and everyday footwear with Nike apparel and lists Nike Experts for product guidance.
Online-order pickup is offered here. Select the branch and wait for the ready notification; the Massachusetts Nike directory also separates the regional factory locations below.
Courtside Kicks at Copley Place
Address: Copley Place, 100 Huntington Avenue, Boston, MA 02116. Monday–Saturday 11 a.m.–7 p.m.; Sunday 11 a.m.–6 p.m.
Courtside Kicks brings collectible sneakers and streetwear to Copley Place, with a retailer catalog spanning Jordan, Yeezy, New Balance and ASICS. It is the resale-oriented stop in this Back Bay group, with a separate Natick Mall branch farther west.
The commercial policy offers eligible exchanges or store credit, not ordinary cash refunds, and requires new condition and proof of purchase. Its FAQ says 30 days from purchase, while the exchange terms also say there is no time limit. Resolve that conflict before paying; final-sale items are excluded.
Foot Locker in Downtown Crossing
Address: 375 Washington Street, Boston, MA 02108. Monday–Saturday 10 a.m.–8 p.m.; Sunday noon–6 p.m.
Foot Locker is Downtown Crossing’s multibrand athletic-sneaker stop, covering basketball, running, training and casual sportswear. The chain’s lineup includes Nike, Jordan, adidas and New Balance, giving it a broader brand mix than the dedicated stores on Newbury.
Finish Line inside Macy’s
Address: Inside Macy’s, 450 Washington Street, Boston, MA 02111. Macy’s publishes Monday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–8 p.m.; those are department-store hours, not a separate Finish Line schedule.
Macy’s own department directory lists Finish Line, so this remains a shop-within-a-shop option for athletic footwear. Use the Macy’s Boston department information to find it. Checkout and returns follow the terms for this purchase channel, rather than automatically matching standalone Finish Line or JD Sports.
New Balance Boston Landing Global Flagship
Address: 140 Guest Street, Brighton, MA 02135. Monday–Saturday 10 a.m.–7 p.m.; Sunday 11 a.m.–6 p.m.
New Balance Boston Landing is a dedicated destination for the brand’s running and lifestyle shoes, apparel and accessories. Its services include a 3D foot scanner, online-order pickup, eligible trade-ins and web returns. The scanner supports a fit discussion; it is not a medical assessment.
Boston Landing is in Brighton, separate from the Newbury Street circuit. This is the global flagship; the factory store at 173 Market Street is a different format and does not list the same set of fitting and pickup services.
AWOL in Allston
Address: 190 Harvard Avenue, Allston, MA 02134. Monday–Thursday noon–6 p.m.; Friday–Saturday noon–7 p.m.; closed Sunday.
AWOL stands for Addictive Way of Life. The independent retailer describes itself as a collaborative home for streetwear enthusiasts, with a playful approach to clothing and sneaker curation. That community-led identity makes it a different kind of visit from the city’s brand flagships.
Orchard: history and the current address
Orchard opened on Mission Hill in 2006 to serve Boston’s skate scene. Its current Allston address is 8 Franklin Street, and its footwear catalog includes Nike SB, Vans, New Balance, Last Resort and Village PM alongside boards and clothing. The North End shop is closed. The photo below has no confirmed capture date or branch attribution; use the current Orchard location, not the older Harvard Avenue address, for a visit.
More footwear stops within Boston
The following city stores range from running-focused brand shops to neighborhood sneaker chains. Brighton, Dorchester, Allston, Roxbury, Mattapan, Roslindale, Hyde Park and Jamaica Plain are Boston neighborhoods; the separate regional section comes afterward.
Brooks Running: Back Bay
Brooks Back Bay specializes in performance running gear, with running, walking, trail and lifestyle footwear. It lists trials of selected shoes, online-order pickup and a local running community. Hours are Monday–Saturday 10 a.m.–7 p.m. and Sunday 11 a.m.–6 p.m.
Address: 400 Newbury Street, Boston, MA 02215. The Back Bay visit and event page details the branch’s activities.
Collegium: Boston
Collegium opened its Boston flagship in November 2024, the brand’s third flagship. This own-label footwear visit covers sneakers, boots and other silhouettes in the brand’s catalog.
Address: 287 Newbury Street, Boston, MA 02115. A complete current weekly schedule is not published in the available store information.
HOKA Boston
HOKA’s own brand store is at 337 Newbury, adding a dedicated footwear comparison to the running-heavy end of Back Bay. Hours are Monday–Thursday 10 a.m.–7 p.m., Friday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m. HOKA Store Boston and HOKA Newbury refer to this same address, not two stops.
Address: 337 Newbury Street, Suite 161, Boston, MA 02115.
Marathon Sports Boston
Marathon Sports opened its Boylston Street shop in April 2001, close to the Boston Marathon finish line. Its Right Fit process combines a conversation about your activity, visual gait analysis and comparisons while walking or running. No appointment is required; the service is retail fitting, not a clinical diagnosis.
Address: 671 Boylston Street, Boston, MA 02116. Monday–Friday 10 a.m.–7 p.m.; Saturday 10 a.m.–6 p.m.; Sunday 11 a.m.–6 p.m.
New Balance Newbury
New Balance Newbury combines running and lifestyle footwear with a 3D foot scanner, online-order pickup, eligible trade-ins and web returns. It brings those services to Back Bay without a trip to the Brighton flagship. Hours are Monday–Thursday 10 a.m.–7 p.m., Friday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–7 p.m.
Address: 124 Newbury Street, Boston, MA 02116.
Nike Factory Store: Dorchester
Nike Factory Store Dorchester is the factory-format option inside Boston, separate from the regular Newbury store and the suburban factory locations. Hours are Monday–Thursday 10 a.m.–7 p.m., Friday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 33 District Avenue, Dorchester, MA 02125.
SNIPES: Fields Corner #1110
SNIPES pairs Nike, Jordan, adidas and PUMA-oriented sneakers with streetwear. The Fields Corner Shopping Center branch lists online-order pickup and opens Monday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–7 p.m.
Address: 512 Geneva Avenue, Dorchester, MA 02122.
SNIPES: Washington Street #1108
The Downtown Crossing SNIPES is at 467 Washington Street. It offers online-order pickup and stays open Monday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–7 p.m., later than the nearby Foot Locker on Sunday.
Address: 467 Washington Street, Boston, MA 02111.
SNIPES: Hyde Park #3023
SNIPES Hyde Park lists online-order pickup. Its schedule is Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 942 Hyde Park Avenue, Hyde Park, MA 02136.
SNIPES: Jamaica Plain #3007
The Jamaica Plain SNIPES offers online-order pickup and has a shorter Wednesday: 10 a.m.–7 p.m. Other Monday–Saturday hours are 10 a.m.–8 p.m.; Sunday is 11 a.m.–6 p.m.
Address: 315 Centre Street, Jamaica Plain, MA 02130.
SNIPES: Mattapan #3018
The current retailer at this address is SNIPES #3018, open Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m. The undated photo is identified in the archive as showing earlier Expressions branding.
Address: 1630 Blue Hills Avenue, Mattapan, MA 02126.
SNIPES: Roslindale #3006
SNIPES Roslindale is in American Legion Plaza and lists online-order pickup. Hours are Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 634 American Legion Highway, Roslindale, MA 02131.
SNIPES: Washington Park Mall #3027
Washington Park Mall’s SNIPES #3027 is separate from #3024 at 2235 Washington Street. It lists online-order pickup and opens Monday–Saturday 9:30 a.m.–7:30 p.m. and Sunday 11 a.m.–6 p.m.
Address: 330 MLK Boulevard, Suite 66, Roxbury, MA 02119.
ASICS Run Shop by Marathon Sports
Address: 299 Newbury Street, Boston, MA 02115. Monday–Friday 10 a.m.–7 p.m.; Saturday 10 a.m.–6 p.m.; Sunday 11 a.m.–6 p.m.
ASICS Run Shop by Marathon Sports is a brand-focused running store, distinct from Marathon’s multibrand Boylston location and the ASICS outlet in Wrentham.
The operator advertises a Thursday run at 6:30 p.m. Check the ASICS Run Shop run page before joining.
Converse Lovejoy Wharf
Address: 1 Lovejoy Wharf, Boston, MA 02114. Monday–Saturday 10 a.m.–6 p.m.; closed Sunday.
Converse’s flagship sits at its world headquarters. Chuck Taylor All Star, Chuck 70 and One Star footwear anchor the brand experience, with kids’ footwear and in-store customization also listed.
The Lovejoy Wharf customization studio offers hands-on help with designing shoes. Confirm the options, price and turnaround for your project; the Assembly Row outlet does not advertise the same studio.
DICK’S House of Sport Boston
Address: 760 Boylston Street, Boston, MA 02199. Monday–Saturday 9 a.m.–9 p.m.; Sunday 10 a.m.–7 p.m.
DICK’S House of Sport combines a large athletic-footwear department with gear for multiple sports. Its Boston location has a climbing wall, a HitTrax multisport cage and golf facilities, making it a broader sports visit than a sneaker boutique.
Use the Boston activity booking page for availability and conditions if you want to climb, use the cage or book a golf session.
Heartbreak Hill Running Company Boston
Address: 652 Tremont Street, Boston, MA 02118. Monday–Thursday 11 a.m.–8 p.m.; Friday 11 a.m.–7 p.m.; Saturday 10 a.m.–6 p.m.; Sunday 11 a.m.–5 p.m.
Heartbreak’s South End shop combines running shoes with its own apparel and a community built around training together. The Boston-area program includes coach-led speed sessions and group runs.
The Heartbreak Boston-area run schedule distinguishes meeting points: some sessions use a track, while its long run starts in Newton. Do not assume every listed run starts at Tremont Street.
Hype Store Boston
Address: 166 Neponset Avenue, Boston, MA 02122. Monday–Wednesday and Sunday 3–8 p.m.; Thursday–Saturday 1–9 p.m.
Hype Store Boston focuses on sneaker and clothing resale in Dorchester. Its afternoon opening hours make it a later-day option than most brand stores.
It publishes final-sale terms with no ordinary returns or exchanges and offers contact for private shopping. A private appointment is an option, not the stated requirement for every visit.
New Balance Factory Store Brighton
Address: 173 Market Street, Brighton, MA 02135. Monday–Friday 10 a.m.–8 p.m.; Saturday 10 a.m.–7 p.m.; Sunday 10 a.m.–6 p.m.
New Balance Factory Store Brighton is the factory-format alternative to the Guest Street flagship, with running and lifestyle footwear, apparel and accessories. It lists eligible shoe trade-ins. Its service list does not establish the scanner or online pickup advertised at Newbury and Boston Landing.
On Boston Newbury Street
Address: 138 Newbury Street, Boston, MA 02116. Monday–Saturday 10 a.m.–7 p.m.; Sunday 11 a.m.–6 p.m.
On opened this Newbury store in April 2026 with a concept spanning running, tennis, training, outdoor and everyday footwear and clothing. Its current branch page also describes movement sessions, events and local group runs, adding a community side to the dedicated-brand visit.
SNIPES #3024
Address: 2235 Washington Street, Boston, MA 02119. Monday–Saturday 9 a.m.–7 p.m.; Sunday 11 a.m.–6 p.m.
SNIPES #3024 offers online-order pickup and opens earlier on weekdays than most of the chain’s other Boston locations. It is separate from both Downtown Crossing’s 467 Washington Street store and Washington Park Mall’s Suite 66.
Tracksmith Trackhouse
Address: 285 Newbury Street, Boston, MA 02115. Monday–Saturday 10 a.m.–6 p.m.; Sunday noon–5 p.m.
Tracksmith’s Trackhouse connects the brand’s training and racing apparel with the Eliot Runner and a gathering place for runners. Its upstairs Eliot Lounge takes inspiration from the former Boston runners’ bar, preserving a link between the city’s running history and its current community.
The Trackhouse calendar lists runs and events, with sign-up conditions for individual sessions.
Vans Newbury Street
Address: 328 Newbury Street, Boston, MA 02115. Monday–Saturday 10 a.m.–8 p.m.; Sunday 11 a.m.–7 p.m.
Vans brings its own footwear and clothing to Newbury and offers online-order pickup. It is the dedicated-brand alternative to Orchard’s multibrand skate selection in Allston.
Optional trips outside Boston
The following destinations are outside Boston city. Cambridge and Brookline add running specialists; Somerville’s Assembly Row groups several brand outlets; Natick, Watertown and Wrentham are separate regional trips.
Marathon Sports: Brookline
Marathon Sports Brookline opened in Washington Square in 1998, along the Boston Marathon course. It offers the chain’s walk-in Right Fit approach. Hours are Monday–Friday 10 a.m.–7 p.m., Saturday 10 a.m.–6 p.m. and Sunday 11 a.m.–6 p.m.
Address: 1638 Beacon Street, Brookline, MA 02445.
Foot Locker: CambridgeSide
Foot Locker at CambridgeSide provides a multibrand athletic-sneaker option in Cambridge. Its hours are Monday–Thursday 11 a.m.–8 p.m., Friday–Saturday 11 a.m.–9 p.m. and Sunday noon–7 p.m.
Address: 100 Cambridgeside Place, Mailbox 106, Suite 208, Cambridge, MA 02141.
Heartbreak Hill Running Company: Cambridge
Heartbreak’s Cambridge shop is at 294 Massachusetts Avenue, with running footwear, its own apparel and access to the shared Boston-area running community. Hours are Monday–Thursday 11 a.m.–8 p.m., Friday 11 a.m.–7 p.m., Saturday 10 a.m.–6 p.m. and Sunday 11 a.m.–5 p.m.
Address: 294 Massachusetts Avenue, Cambridge, MA 02139.
Marathon Sports: Cambridge
Cambridge is Marathon Sports’ original location, opened in 1975. That history makes it a meaningful stop for running-store enthusiasts as well as a place for the chain’s walk-in fitting. Hours are Monday–Friday 10 a.m.–7 p.m., Saturday 10 a.m.–6 p.m. and Sunday 11 a.m.–6 p.m.
Address: 1654 Massachusetts Avenue, Cambridge, MA 02138.
Courtside Kicks: Natick Mall
Courtside’s Natick Mall store carries the retailer’s resale-sneaker and streetwear concept outside Boston. It closes later than Copley Place on Friday and Saturday: Monday–Thursday hours are 11 a.m.–7 p.m., Friday–Saturday 11 a.m.–9 p.m. and Sunday 11 a.m.–6 p.m. The exchange-policy conflict described above applies to the retailer.
Address: 1245 Worcester Street, Natick, MA 01760.
Converse: Assembly Row
Converse at Assembly Row combines current-season styles with previous-season footwear in its outlet assortment. Its hours are Monday–Thursday 10 a.m.–8 p.m., Friday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–6 p.m.
Address: 390 Artisan Way, Somerville, MA 02145.
Nike Factory Store: Somerville
Nike Factory Store Somerville offers online-order pickup and Nike Experts at Assembly Row. Hours are Monday–Thursday 10 a.m.–8 p.m., Friday–Saturday 10 a.m.–9 p.m. and Sunday 11 a.m.–6 p.m.
Address: 300 Artisan Way, Somerville, MA 02145.
PUMA: Assembly Row
PUMA Assembly Row combines its brand-store visit with a Soles4Souls collection point for donated shoes and clothing. The branch opens Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 341 Artisan Way, Somerville, MA 02145.
Reebok: Assembly Row
Reebok appears in Assembly Row’s directory, but its own locator still says “Coming Soon” alongside a weekly schedule. Its operating status remains unclear. Check the Reebok branch information and confirm before making a trip specifically for it.
Listed address: 540 Assembly Row, Suite 308, Somerville, MA 02145.
adidas: Assembly Row
adidas identifies this location as an outlet and lists Click and Collect. Its own schedule is Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 544 Assembly Row, Somerville, MA 02145.
Nike Factory Store: Watertown
Nike’s Watertown branch is currently named Factory Store, although older references use Nike Unite. It offers online-order pickup and Nike Experts. Hours are Monday–Saturday 10 a.m.–8 p.m. and Sunday 11 a.m.–6 p.m.
Address: 20 Eldridge Avenue, Watertown, MA 02472.
ASICS: Wrentham Village Premium Outlets
ASICS is in Liberty Court at Wrentham Village Premium Outlets, beside Burton. The outlet opens Monday–Thursday 10 a.m.–8 p.m., Friday–Saturday 10 a.m.–9 p.m. and Sunday 10 a.m.–6 p.m.
Address: 1 Premium Outlet Boulevard, Suite 690, Wrentham, MA 02093.
Nike Factory Store: Wrentham
Nike Factory Store Wrentham lists online-order pickup and Nike Experts. Its regular hours match ASICS: Monday–Thursday 10 a.m.–8 p.m., Friday–Saturday 10 a.m.–9 p.m. and Sunday 10 a.m.–6 p.m.
Address: 1 Premium Outlets Boulevard, Suite 600, Wrentham, MA 02093.
Before buying: stock, condition, and fit
- Choose a purpose first: a running-shoe fitting, a retail release, and a resale hunt call for different stops.
- Save the model name, style code, colorway, and size. Similar-looking pairs can have different prices or release histories.
- For resale, inspect the soles, lining, box, and accessories; ask whether the pair is new or pre-owned.
- Try on both shoes when permitted. Check width and heel hold instead of relying only on your usual size.
- Confirm the final price and whether returns mean a refund, exchange, store credit, or final sale.
- Check opening hours shortly before leaving, especially for holidays or independent-store visits.
Plan your final shortlist
For a first visit, pair Concepts’ collaboration history with one kind of running-shopping experience: Marathon Sports for a multibrand fitting, a dedicated brand store for a focused comparison, or Tracksmith for its apparel, footwear, and run-community setting. New Balance Newbury already lists the scanner and pickup services found at Boston Landing, so go to Brighton because the flagship or Factory Store interests you, not because a scan automatically requires that detour. Choose Allston for AWOL and Orchard, remembering AWOL’s Sunday closure. Keep the regional outlets separate from a Back Bay afternoon.
For the differences between boutiques, chains and outlets around the country, see the U.S. sneaker-store guide. The sneaker buying guide covers broader purchase decisions.
Frequently asked questions
- Where should a first-time sneaker shopper start in Boston?
- Newbury Street combines Concepts’ collaboration heritage with Nike, New Balance, On, HOKA and running specialists. Choose Allston instead for AWOL’s independent streetwear and Orchard’s skate selection. Courtside at Copley Place is the nearby resale option.
- Which New Balance stores have a foot scanner?
- Boston Landing at 140 Guest Street and Newbury at 124 Newbury Street list 3D scanners and online-order pickup. The Factory Store at 173 Market Street lists trade-ins, but those other two services are not confirmed there.
- Can I get a running-shoe fitting without an appointment?
- Yes. Marathon Sports’ Right Fit process accepts walk-ins and combines consultation, visual gait analysis and shoe comparison. Bringing your usual running shoes, socks and inserts can help the fit discussion.
- Which Sunday closures should I plan around?
- AWOL Allston and Converse Lovejoy Wharf publish Sunday closures. Concepts opens at 10 a.m.; Foot Locker Downtown Crossing and Tracksmith open at noon. Most other stores use shorter Sunday hours. Reebok Assembly Row needs an operating-status check on any day.
- Are all the outlets in Boston itself?
- No. Nike Dorchester and New Balance Factory Brighton are within Boston. Assembly Row is in Somerville, Nike Watertown is in Watertown, and Wrentham Village is in Wrentham. Cambridge, Brookline and Natick are also separate municipalities, not Boston neighborhoods.
- Can I return a pair bought from any store in this guide?
- No single policy covers the list. Hype publishes commercial final-sale terms. Courtside offers eligible exchanges or credit and has conflicting deadline language. For direct New Balance purchases, read its current return terms: eligible items need to be in new condition, and deadlines depend on channel and purchase date, including temporary extensions. Do not apply brand-store terms to resale purchases or confuse a commercial policy with a defective-product claim.
- Where can I customize Converse in person?
- Lovejoy Wharf explicitly advertises an in-store customization studio. Confirm design options, cost and turnaround there. The Assembly Row outlet is a different format and does not establish the same service.
- Which Nike locations list online-order pickup?
- Nike Boston on Newbury and the factory stores in Somerville, Watertown and Wrentham list pickup. Dorchester’s current page does not establish that service. Choose the exact branch at checkout and wait until the order is ready.
A quick note before you go: These photos are undated references. Stores and selections change, so check current hours and your desired pair before heading out.
