My name is William Rodrigues. I’m Brazilian, and I began my journey as a sneakerhead and sneaker collector in 2007—long before the sneaker game became a mass-market, hype-driven industry. Since then, my relationship with sneakers has always been practical, authentic, and ongoing, shaped by daily wear, collecting, reselling, studying, and preserving pairs over the years.
The 90 Sneakers Blog was born directly from this lived experience. The name brings together two elements that are central to my identity. The first is the 1990s, the decade I was born in and one I consider among the most influential generations in sneaker culture—an era when design, innovation, and identity moved forward together, creating models that continue to influence the market to this day. The second element is a genuine passion for sneakers, built outside the internet through hands-on contact with pairs, understanding materials, construction methods, aging, and the differences between eras.
In 2019, I launched the project under the name 90snkrs.com with the goal of sharing real, experience-based knowledge about sneakers, fashion, and streetwear culture. The site was created as an independent space to gather reliable information, stories, in-depth analysis, store guides, releases, and trends—always focused on content that is useful, honest, and truly relevant to those who genuinely value sneaker culture.
In 2023, the project went through a natural evolution and adopted the name 90sneakers.com, better reflecting its identity, editorial vision, and the maturity the content has gained over the years.
Throughout this journey, I’ve experienced the market firsthand. I’ve resold pairs to fund new acquisitions, closely followed the evolution of the resale scene—from forums and direct negotiations to modern platforms—and built a collection based on clear criteria, technical knowledge, and real-world experience gained beyond social media.
The content on 90 Sneakers reflects this reality. Here, you’ll find analysis created by someone who has physically handled sneakers, observed how materials behave over time, understood differences in quality and construction across generations, and learned, in practice, what truly matters in a sneaker—going beyond promotional photos, official press releases, and short-lived hype.
Our mission is to offer a space where sneaker and fashion enthusiasts can find relevant, informative, and trustworthy content, helping each reader better understand the market, discover their own style, and stay informed in a conscious and thoughtful way. We believe sneakers are a form of cultural and personal expression, not just trend-driven products.
This is an independent, author-driven project built on real experience, careful research, and a commitment to clear and transparent information. Every article is created through a combination of technical knowledge and hands-on experience, always with the goal of delivering meaningful value to those who see sneaker culture for what it truly is.
Welcome to the 90 Sneakers sneaker blog. Explore the site, read the articles, and become part of this journey through the world of sneakers, fashion, and streetwear culture—no empty hype, just real content.