Sneaker stores in Seoul: neighbourhoods, brands and outlet trips

Kith Seoul

Kith Seoul opened in Seongsu on May 31, 2024. Its four-floor concept combines the brand’s own collections with multibrand footwear, clothing, and accessories, plus Kith Treats and Sadelle’s. It is a fashion-and-lifestyle visit rather than simply another sneaker wall.

The opening connected the store to a specific sneaker project: Ronnie Fieg’s ASICS GEL-LYTE III Remastered “Seoul,” with colors linked to the South Korean flag. The project gives the flagship a place in Kith’s collaboration history.

Use the Kith Seoul location page for visiting details. Combine it with Kasina or adidas if you want to compare a global retailer’s approach with a Korean multibrand shop or a dedicated sportswear brand.

Address: 70 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea.
서울특별시 성동구 연무장길 70

Kasina Seongsu

Kasina began as a skate shop in Busan in 1997 before developing into a major Korean multibrand retailer. That background makes Seongsu a useful stop for understanding the connection between sneakers, skate, and streetwear rather than only following the latest product launch.

Its own archive includes the Nike Dunk Low “80’s Road Sign Bus,” Air Max 1 “Won-Ang,” and adidas Consortium Cup projects. Those collaborations show how a retailer can contribute ideas to a shoe, not simply stock it.

The Seongsu branch is at 41 Seongsui-ro 7-gil, which fits the same district outing as Kith.

Address: 41 Seongsui-ro 7-gil, Seongdong-gu, Seoul, South Korea.

adidas Originals Flagship Seongsu

adidas Originals Flagship Seongsu is at 32 Yeonmujang-gil. The brand’s opening announcement describes three floors, with clothing on the first and footwear on the second. It is the Originals-focused brand comparison in this district, alongside Kith’s broader fashion offering and Kasina’s multibrand perspective.

The opening concept also included local artistic contributions and a third-floor Made for You T-shirt offering. Those are documented features of the launch, so check the current branch arrangements before planning a customization visit.

Save 32 Yeonmujang-gil for this Seongsu stop.

Jordan World of Flight Seoul Hongdae

Jordan World of Flight Hongdae is the dedicated Air Jordan stop in this guide, at 161 Yanghwa-ro, 1F–2F. The brand’s membership page connects the store with Jordan heritage, a lounge, and member experiences, making basketball culture central to the visit.

There are specific conditions behind those experiences. The member workshop uses Naver reservations. SNKRS Pass collection applies to an eligible release and selection, not to every ordinary Nike order. Follow the service or release instructions before treating the shop as a pickup or customization destination.

Check the World of Flight Hongdae membership page for those arrangements. Nike Hongdae and Nike Style Hongdae are different branches, so do not transfer their addresses or services to this store.

Address: 161 Yanghwa-ro, Mapo-gu, Seoul, South Korea (1F, 2F).
서울 마포구 양화로 161, 1층·2층

WORKSOUT Hongdae RYSE

WORKSOUT Hongdae RYSE is at 130 Yanghwa-ro, in the RYSE hotel building. It adds a multibrand fashion-and-footwear stop to the same wider Hongdae outing as Jordan. The brand store and the independent retailer give you different ways to explore sneakers.

Founded in 2003 by five friends, WORKSOUT has a particularly strong connection with Air Max. Nike’s account of its Air Max 95 collaboration describes a design inspired by the founders’ school uniforms.

Use WORKSOUT’s official store directory to select Hongdae RYSE rather than Apgujeong. The latter is in Gangnam-gu and should be chosen for a separate neighborhood plan.

Address: 130 Yanghwa-ro, Mapo-gu, Seoul, South Korea.
서울특별시 마포구 양화로 130

WORKSOUT Apgujeong

WORKSOUT Apgujeong gives you another way to include the retailer in a Seoul trip without returning to Hongdae. The WORKSOUT directory linked in the Hongdae entry also lists this branch at 20-4 Seolleung-ro 157-gil. Choose it if your day already centers on Apgujeong or Gangnam.

Its multibrand role is the same reason to explore WORKSOUT elsewhere: footwear is part of a clothing-led selection with a strong streetwear identity. There is no need to visit both branches just to repeat the retailer; use your interests and the rest of the route to decide.

Address: 20-4 Seolleung-ro 157-gil, Gangnam-gu, Seoul 06018, South Korea.

MAB SEOUL

MAB SEOUL is a sports-focused selection shop in Sinsa, with running, trail, and hiking at the center of its identity. Footwear sits alongside technical clothing, packs, watches, and accessories. Its own profile describes running programs, from first-marathon preparation to performance goals; check current arrangements separately rather than assuming a session is available during your visit.

Address: 1F, 62 Dosan-daero 1-gil, Gangnam-gu, Seoul, South Korea. MAB contact.

Nike Seoul

Nike Seoul in Myeongdong lists Nike By You and Nike Experts, making this a concrete option for brand advice and the local customization offering. Check the branch’s eligible products and service arrangements before planning the visit.

Address: Noon Square 1F, 14 Myeongdong-gil, Jung-gu, Seoul, South Korea. Nike Seoul services.

ABC-MART Grand Stage Myeongdong Central

ABC-MART Grand Stage Myeongdong Central adds a multibrand footwear comparison to the neighborhood. NICE Tax Free lists this specific branch at the address below. Ask the store about the purchase procedure and eligibility if a tax refund is part of your plans.

Address: 12 Myeongdong 8-gil, Jung-gu, Seoul, South Korea. NICE Tax Free directory.

adidas Bukchon Heritage Store

adidas Bukchon Heritage Store is a different neighborhood choice from Seongsu or Myeongdong. The national tourism listing covers footwear, clothing, bags, and sporting goods, and notes closures for Seollal and Chuseok. If your visit falls around those holidays, check the opening date before making this the anchor of a Bukchon outing.

Address: 56-8 Bukchon-ro 5-gil, Jongno-gu, Seoul, South Korea. Bukchon listing and holiday closures.

EPT Myeongdong

EPT, or East Pacific Trade, was founded in Seoul in 2019 by Jai Baek, whose design experience includes DC and HUF. Those street-culture roots make the brand a useful Korean footwear comparison within the Myeongdong route. This is a dedicated EPT shop, not a multibrand retailer.

Address: 15-1 Myeongdong 4-gil, Jung-gu, Seoul, South Korea. EPT Myeongdong and Hongdae directory.

Fleet Runner Olympic Park

Fleet Runner Olympic Park separates ordinary shopping from its detailed fitting service. You can browse, seek advice, and try shoes without a reservation. The full Fitting Lab analysis requires a Naver booking; the published guide lists about 30 minutes and KRW 30,000, using 3D measurement and walking/running video before comparing shoes. A shoe purchase is optional. Bring your current running shoes and socks if possible, and check the current booking terms. This is retail fitting, not medical diagnosis.

Address: Yujeong Building 1F, 503 Baekjegobun-ro, Songpa-gu, Seoul, South Korea. Fitting Lab guide and booking.

GOODRUNNER Bukchon

GOODRUNNER Bukchon offers a running-focused selection, with the retailer distinguishing daily training, racing, stability, trail, and recovery categories. The branch is closed Mondays. It lists 10:30 a.m. to 7 p.m. on its other weekdays and 11:30 a.m. to 7 p.m. on weekends, making opening time important if you are combining it with a Bukchon visit.

Address: 56 Bukchon-ro, Jongno-gu, Seoul, South Korea. Both GOODRUNNER branches and hours.

GOODRUNNER Seoul Forest

GOODRUNNER Seoul Forest gives the Seongsu area a performance-running counterpoint to the fashion stores. It is also closed Mondays, with listed hours of 11:30 a.m. to 8 p.m. on other weekdays and until 7 p.m. on weekends. This store at 47 Seoulsup-gil is distinct from GOODRUNNER HOUSE; do not assume the House’s showers or facilities are part of this shop.

Address: 1F, 47 Seoulsup-gil, Seongdong-gu, Seoul, South Korea.

MUSINSA KICKS Hongdae

MUSINSA KICKS Hongdae is the footwear-focused addition at 29 Hongik-ro. The retailer’s own recent coverage establishes a rotating pop-up program at this branch. Check the current event information if that is your reason for going, rather than planning around an old promotional display.

Address: 29 Hongik-ro, Mapo-gu, Seoul, South Korea. Hongdae event information.

MUSINSA KICKS Seongsu

MUSINSA KICKS Seongsu spans B1–2F and has a wider footwear brief than sneakers alone: the tourism listing includes running shoes, sandals, Mary Janes, and dress shoes. Product QR codes provide inventory information and reviews, a useful connection between browsing in the store and researching a model. Check that the result refers to this branch.

Address: B1F–2F, 96 Seongsui-ro, Seongdong-gu, Seoul, South Korea.

On Store Seoul Hannam

On Hannam offers the Swiss brand’s collection at 240 Itaewon-ro, with listed hours of 11 a.m. to 8 p.m. daily. Its official page mentions community events, so it can be worth checking the current calendar alongside a Hannam visit.

Address: 240 Itaewon-ro, Yongsan-gu, Seoul, South Korea. On Hannam and community events.

adidas Brand Flagship Seoul Myeongdong

The adidas Brand Flagship at M Plaza provides another sportswear-focused stop in Myeongdong. The current Korea Tourism Organization listing confirms the flagship and gives hours of 10:30 a.m. to 10 p.m. Its tax-refund information is a reason to ask about the purchase procedure, not a guarantee that every shopper or transaction qualifies.

Address: M Plaza, 27 Myeongdong 8-gil, Jung-gu, Seoul, South Korea.

New Balance Myeongdong

New Balance Myeongdong is another single-brand footwear-and-clothing option in the area, on the ground floor of Gaeyang Building. It fits a focused New Balance comparison while you are already shopping nearby.

Address: Gaeyang Building, 6 Myeongdong 3-gil, Jung-gu, Seoul, South Korea.

EPT Hongdae

EPT Hongdae is a separate branch of the same Seoul-founded brand featured in Myeongdong. Choose it if Mapo-gu already fits your day rather than adding a second trip to Myeongdong. The official store list confirms 62 Dongmak-ro 7-gil.

Address: 62 Dongmak-ro 7-gil, Mapo-gu, Seoul, South Korea.

Nike Factory Store Siheung (Siheung)

Nike Factory Siheung is in Siheung Premium Outlets, outside Seoul in Gyeonggi-do. Treat it as a dedicated outlet-center trip. The Nike listing identifies the factory format; compare the actual product and checkout price rather than assuming the center’s name guarantees a saving.

Address: Siheung Premium Outlets, 699 Seohaean-ro, Siheung-si, Gyeonggi-do, South Korea.

Nike Factory Store Songdo (Incheon)

Nike Factory Songdo is at Hyundai Premium Outlets Songdo in Incheon. The shopping-center directory places it on 1F, where you can also compare adidas Factory. This is a separate city outing, not a Seoul neighborhood stop.

Address: Hyundai Premium Outlets Songdo 1F, 123 Songdogukje-daero, Yeonsu-gu, Incheon, South Korea.

adidas Factory Outlet Hyundai Songdo (Incheon)

adidas Factory at Hyundai Songdo is in the same complex as the Nike branch above, with the operator identifying it on 1F. Group them into one outlet visit rather than planning separate journeys for each brand.

Address: Hyundai Premium Outlets Songdo 1F, 123 Songdogukje-daero, Yeonsu-gu, Incheon, South Korea. Songdo floor directory for Nike and adidas.

Nike Factory Store Ilsin (Incheon)

Nike Factory Ilsin is a different Incheon destination, at 1119 Gyeongin-ro, Bupyeong-gu. The national tourism directory lists the shop, but a current Nike branch page has not been confirmed. Confirm current visiting details before a special trip. Do not confuse it with Songdo or assign it to Hyundai Premium Outlets.

Address: 1119 Gyeongin-ro, Bupyeong-gu, Incheon, South Korea. Ilsin tourism reference.