Florence gives sneaker shopping a compact central route, with independent selections and dedicated brand stores close to its fashion streets. SOTF and FlowRun offer different perspectives on sneakers and clothing, while New Balance, adidas, AW LAB, and Foot Locker make focused additions. The running specialist and outlying malls need separate planning.
This guide covers seven stores within Florence: six in the center and L’Isolotto dello Sport in Argingrosso. Six more are outside the city: four outlets in Barberino di Mugello and Leccio/Reggello, plus two mall stores at I Gigli in Campi Bisenzio. New Balance Vigna Nuova is one stop, shown in two sets of photographs.
Store information reviewed on November 8, 2026.
Tornabuoni and Piazza Strozzi: begin with the selection
SOTF, FlowRun, and New Balance offer a useful first group around Tornabuoni, Piazza Strozzi, and Via della Vigna Nuova. Choose SOTF for sneakers within the LUISAVIAROMA network and its own clothing line, or FlowRun for a selection that puts Mizuno alongside BePositive, Philippe Model, and Puraai. New Balance is the focused alternative when you already know the brand you want. This is a comparison of retail identities, not a promise that each catalog item is in the shop.
SOTF Tornabuoni
SOTF means Store Of The Future. Within LUISAVIAROMA’s retail network, the Tornabuoni concept focuses on sneakers and streetwear, bringing footwear together with clothing and accessories rather than treating it as a separate department.
Its own SOTF clothing line sits alongside the wider sneaker selection. The concept also highlights collaborations, connecting its footwear selection to a broader interest in sportswear and fashion.
Published hours are 10 a.m. to 7 p.m. daily.
Address: Via de’ Tornabuoni 17/R, 50100 Florence, Italy. SOTF Tornabuoni details.
FlowRun
FlowRun’s selection has a distinct fashion-sneaker angle. Its current catalog brings Mizuno together with BePositive, Philippe Model, and Puraai, while a separate limited-edition section includes Air Jordan and Yeezy. That mix makes it worth considering beyond the familiar sportswear chains.
Use Piazza degli Strozzi 16/R for the shop. Via Vecchietti 22/R is the company’s registered office, not the retail destination.
Current shop hours were not established from the retailer’s pages, so confirm before planning a tightly timed visit.
Address: Piazza degli Strozzi 16/R, 50123 Florence, Italy. FlowRun’s selection and store details.
New Balance Firenze
New Balance Vigna Nuova is a dedicated New Balance store in the historic center, operated by Gallery Holding. It is the city option for a brand-focused visit, distinct from New Balance’s Barberino outlet outside Florence.
The operator lists 10 a.m. to 7:30 p.m. daily.
These undated photos show different layouts associated with the branch, not two confirmed current interiors.
Address: Via della Vigna Nuova 32/R, 50123 Florence, Italy. New Balance operator listing.
Calzaiuoli, Martelli and Borgo San Lorenzo: central brands
The next central group puts adidas on Via de’ Martelli between multibrand options on Calzaiuoli and Borgo San Lorenzo. These are convenient alternatives within the center, rather than a reason to leave Florence for a mall.
adidas Store Firenze
adidas Firenze is dedicated to the brand’s athletic footwear, casual sneakers, clothing, and accessories. It is the focused adidas stop in this central group, rather than a cross-brand comparison.
The current locator uses Via de’ Martelli 19/21. That is the address to save for this branch, separate from other adidas locations in the Florence area.
Published hours are 10 a.m. to 8 p.m. daily.
Address: Via de’ Martelli 19/21, 50123 Florence, Italy. adidas Firenze listing.
AW LAB Calzaiuoli
AW LAB Calzaiuoli is the multibrand sneaker-and-sportswear option at number 39/R. It offers a different browsing format from the dedicated adidas and New Balance shops, with store pickup explicitly active on its branch listing.
Hours are 10 a.m. to 8 p.m. daily. Select the Calzaiuoli branch when arranging collection and follow the confirmation for your order.
Address: Via dei Calzaiuoli 39/R, 50122 Florence, Italy. AW LAB Calzaiuoli details.
Foot Locker Borgo San Lorenzo
Foot Locker Borgo San Lorenzo lists a broad mix of sneaker brands, including Nike, Jordan, adidas, New Balance, ASICS, On, HOKA, and Salomon. That range makes it useful for comparing mainstream sportswear labels without switching between dedicated brand stores.
This is the branch at Borgo San Lorenzo 19/R, not Foot Locker’s separate Calimala address. Preserve the R suffix when saving the destination.
Hours are 10 a.m. to 7:30 p.m. Monday through Saturday and 10:30 a.m. to 7:30 p.m. Sunday.
Address: Borgo San Lorenzo 19/R, 50123 Florence, Italy. Foot Locker branch details.
Argingrosso: a separate stop for running shoes
L’Isolotto is the running-focused option in Argingrosso, outside the central fashion-shopping group. Give it its own place in the day if technical footwear is your priority.
L’Isolotto dello Sport
L’Isolotto dello Sport serves the running and athletics community. Its Sidas dealer listing confirms the address and a connection to insoles, technical socks, and footwear accessories, extending the visit beyond shoes alone.
Florence’s municipality also named L’Isolotto as a T-shirt distribution point for Corri la Vita 2026. That connects the shop to the 2026 event; check separately for any future collection dates.
Current hours remain unconfirmed, with conflicting secondary schedules and no accessible shop timetable. Check before making a separate trip, especially on Monday or around lunchtime. A specific gait-analysis service or appointment system was not verified.
Address: Via dell’Argingrosso 69/A-B, 50142 Florence, Italy. Sidas dealer listing.
Outlets in other municipalities: plan the journey
New Balance Barberino Outlet
New Balance Barberino offers running and lifestyle shoes, clothing, and accessories in an outlet format. Its branch page explicitly accepts web returns in new condition within 30 days after shipment, a policy that should be checked against the order you are returning.
Hours are 10 a.m. to 8 p.m. daily. This is in Barberino di Mugello, not the Vigna Nuova store in Florence.
Address: Barberino Outlet, units 26B–27B, Via Meucci, 50031 Barberino di Mugello, Italy. New Balance outlet details.
Nike Factory Store Barberino
Nike Factory Store Barberino shares the outlet destination with ASICS and New Balance. Its current listing includes Bra Fit and recycling/donation, but explicitly excludes returns of Nike.com and Nike App orders.
Nike lists 10 a.m. to 8 p.m. daily. Use its own hours rather than extending the visit to match a later closing time elsewhere in the center’s information.
Address: Via Meucci 1, units 125–126, 50031 Barberino di Mugello, Italy. Nike Barberino listing.
Nike Factory Store Florence, Leccio
Nike Factory Store Florence is actually in Leccio, within Reggello municipality. It is a separate outlet trip from Barberino and from I Gigli, despite “Florence” in its trading name.
The branch lists 10 a.m. to 7 p.m. daily and a recycling/donation program. Its page does not establish Nike.com/App return eligibility, so confirm directly if that is the purpose of your visit.
Address: Leccio Outlet, Via Europa 8, 50066 Leccio, Reggello, Italy. Nike Leccio listing.
ASICS Barberino Outlet
ASICS is the sportswear-focused option in Barberino’s outlet group. The center’s exact tenant page confirms shop 39 and lists 10 a.m. to 8 p.m.
The same page’s general footer gives later weekend closing times, while the broader directory shows 8 p.m. Do not assume ASICS stays open until 10 p.m.; check the shop before planning a late visit.
Address: Barberino Outlet, shop 39, Via Meucci, 50031 Barberino di Mugello, Italy. ASICS tenant listing.
Stores outside the city: a mall is not automatically an outlet
JD Sports I Gigli
JD Sports at I Gigli combines sneakers and sportswear for adults and children. The center’s profile names Nike, adidas, Jordan, PUMA, New Balance, Converse, and Fila among its brands, making it the multibrand option in this mall group.
I Gigli is in Campi Bisenzio, outside Florence municipality. A store being in this mall does not make it an outlet.
Address: I Gigli shopping center, Via San Quirico 165, 50013 Campi Bisenzio, Italy. JD Sports mall listing.
Nike Store Gigli Firenze (Partnered)
Nike I Gigli is a Partnered store, separate from the Factory Stores in Barberino and Leccio. It offers collection of Nike.com orders and Bra Fit, but does not accept Nike.com or Nike App returns.
Nike’s own listing gives 9 a.m. to 10 p.m. daily. The mall publishes a general 9 p.m. store closing time, so confirm with the branch if arriving late rather than assuming either timetable settles the discrepancy.
Address: I Gigli shopping center, Via San Quirico 165, 50013 Campi Bisenzio, Italy. Nike I Gigli details.
Plan the visit without mixing up addresses
Barberino groups three outlets at one destination: New Balance, Nike, and ASICS. Leccio adds a separate Nike outlet in Reggello. I Gigli offers JD and Nike mall stores in Campi Bisenzio. Choose the destination before choosing the individual shops.
For a central visit, combine Tornabuoni, Piazza Strozzi, and Vigna Nuova, then add the Calzaiuoli, Martelli, or Borgo San Lorenzo stores that interest you. L’Isolotto in Argingrosso is a separate running-focused stop.
Keep the R suffix in Florence’s commercial addresses. The city uses separate red and black street numbering, and the same number can identify entrances far apart. Enter the complete address rather than dropping the suffix from 17/R or 32/R.
The municipality’s explanation of red street numbers describes why that distinction matters for digital maps.
Questions before sneaker shopping in Florence
- Where should I start in central Florence?
- SOTF on Tornabuoni and FlowRun on Piazza Strozzi offer distinct sneaker-and-fashion selections, with New Balance nearby on Vigna Nuova. AW LAB, adidas, and Foot Locker form another central group around Calzaiuoli, Martelli, and Borgo San Lorenzo.
- Where is the running specialist?
- L’Isolotto dello Sport is at Via dell’Argingrosso 69/A-B, outside the central shop group. Confirm opening hours before traveling; its specific assessment services have not been established.
- Which Nike branch offers online-order pickup or returns?
- I Gigli lists Nike.com collection, but excludes Nike.com/App returns. Barberino also excludes those returns. Leccio’s return eligibility is unconfirmed; neither its nor Barberino’s current listing establishes pickup.
- Are I Gigli, Barberino, and Leccio the same trip?
- They are different destinations. I Gigli is in Campi Bisenzio; Barberino Outlet is in Barberino di Mugello; Leccio is in Reggello. The first is a shopping mall, while the listed Barberino and Leccio branches are outlets.
- What does the R after a street number mean?
- It marks Florence’s red numbering, used for commercial entrances. Keep it in the saved address: the corresponding number without R can point to a different part of the street.
Choose each stop for the purchase you have in mind
Florence works well as a few deliberate shopping stops alongside the rest of your visit. Choose SOTF or FlowRun for their selections, the brand stores for a focused search, or L’Isolotto for running. Save the outlying centers for a separate trip rather than stretching a pleasant central walk into a rushed day of transfers.
Before visiting: Some photos are archival and their dates are unconfirmed; interiors and stock may have changed. Check the current address, hours, and availability of any pair you want.
