The Air Jordan 1 isn’t just a sneaker; is a true cultural icon. Since its release in 1985, the Air Jordan 1 has not only revolutionized the world of athletic footwear, but has also left an indelible mark on fashion and pop culture. In this article, we’ll explore the fascinating story behind the legendary model, from how Michael Jordan ended up at Nike to why the Air Jordan 1 was banned.
Michael Jordan’s Arrival at Nike
In 1984, Michael Jordan was just a talented youngster coming out of the University of North Carolina, ready to embark on his NBA career. But what he didn’t know was that a decision he made reluctantly would change not only his life, but the entire sneaker industry forever.
Nike? Not Pensar!
Jordan had always been a determined guy, and by that time, his heart was already set on Adidas. He wanted the three-stripe brand, period. To him, Adidas models were more stylish and better suited his fast, explosive style of play. The problem? Adidas was completely disorganized and couldn’t offer him a decent contract.
To make matters worse, Converse, which was the official sponsor of the NBA at the time and had shoes for legends like Magic Johnson and Larry Bird, didn’t want to do anything special for Jordan. “We have our main guys, we don’t need a rookie,” they thought. Enter Nike, a brand that, at the time, was synonymous with running shoes, not basketball. Jordan didn’t want to hear about the company.
Mom Always Knows Best
The story might have ended there if it weren’t for the influence of a key person in Jordan’s life: his mother, Deloris Jordan. When Michael said he didn’t even want to go to the meeting with Nike, it was her who ordered: “You’re going to get on that plane and at least listen to what they have to say!”
Like any good son, Jordan obeyed (or at least didn’t want to argue with his mother). He went to Oregon, Nike’s headquarters, and the rest is history.
The Offer You Can’t Refuse
Nike knew it needed to impress Jordan, and it didn’t hold back on the scripts. Phil Knight, founder of the brand, and Sonny Vaccaro, one of the company’s strategists, had a bold idea: to create an exclusive line of sneakers for Michael Jordan, something that no other brand was willing to do. The result? A five-year, $2.5 million contract (a huge sum at the time), plus royalties on sales.
Jordan was dubious, but the real masterstroke came from Nike itself. They introduced a concept model called the Air Jordan 1 , which not only bore his name but also had a bold and innovative design. That was enough to convince the young player that this was the right path.
The Creation of the Air Jordan 1
The Air Jordan 1 was the first model in Michael Jordan’s signature sneaker line. The shoe was designed by the Nike team led by Peter Moore, who created the iconic look we know today. The Air Jordan 1 was released in 1985 and was designed to be a high-performance basketball shoe, but with a striking style that would also appeal to fashion fans.
The shoe was notable for its innovative design, which included the famous “Wings” logo and a bold look with contrasting color combinations. The original model included the “Chicago” colorway (white, red, and black), which was a nod to the Chicago Bulls colors, and “Bred” (black and red), which became extremely popular.
Nike also broke new ground by using an aggressive advertising campaign to promote the Air Jordan 1. The ads featured Michael Jordan in action and highlighted the shoe’s performance on the court, helping to build the image of Jordan as an exceptional athlete and the Air Jordan 1 as a high-performance product.
From the name “Air Jordan”
The name “Air Jordan” is a combination of Michael Jordan’s last name and Nike’s “Air” cushioning technology. Using a famous athlete’s name for a product line was unusual at the time, but Nike bet that the association with Jordan would help create an emotional connection with consumers.
The name “Air Jordan” was chosen to reflect Jordan’s personality and style of play, as well as the technological innovation of the shoe. Nike’s “Air” technology, which used air pockets to provide cushioning, was one of the key features that helped distinguish the Air Jordan 1 from other basketball shoes available on the market.
The Air Jordan 1 Ban
One of the most memorable events in the history of the Air Jordan 1 was its ban by the NBA. In 1985, the Air Jordan 1 was banned by then-NBA commissioner David Stern due to the league’s uniform rules. According to NBA rules, players were required to wear sneakers that matched the primary colors of their uniforms. The Air Jordan 1, with its “Bred” (black and red) color scheme, did not conform to these rules.
The ban sparked a great deal of controversy and helped to further increase the popularity of the shoe. Nike took advantage of the situation to create an advertising campaign that capitalized on the “ban,” promoting the Air Jordan 1 as a rebellious and revolutionary product. The slogan “Banned” was used in a series of advertisements, helping to solidify the Air Jordan 1’s status as an icon.
The Role of Jordan Brand at Nike
Jordan Brand, the division of Nike responsible for Air Jordan products, was officially established in 1997. Jordan Brand emerged from the successful partnership between Michael Jordan and Nike and was created to manage and expand Jordan’s signature product line. Since then, Jordan Brand has become one of the most iconic and influential brands in the sports footwear and fashion market.
Jordan Brand isn’t just limited to footwear; it also offers a wide range of products, including apparel and accessories. The brand continues to release new editions of the Air Jordan, as well as other product lines, maintaining the line’s relevance and cultural appeal.
The Cultural Impact of the Air Jordan 1
The Air Jordan 1 isn’t just a basketball shoe; it’s a cultural phenomenon that has redefined how sneakers are viewed and enjoyed. Since its debut in 1985, the Air Jordan 1 has evolved from a simple performance shoe into a global icon of fashion and style. This article explores the cultural impact of the Air Jordan 1 and highlights some of the most notable artist and brand collaborations that have embraced this iconic silhouette.
The Air Jordan 1 played a crucial role in popularizing sneakers as a fashion item. In the 1980s, sneakers were primarily worn for sports and fitness, but the Air Jordan 1 changed that perception. With its bold design and contrasting colors, the Air Jordan 1 quickly became a style icon on the streets. It helped popularize the trend of wearing sneakers as fashion items rather than just athletic shoes.
The Air Jordan 1’s impact on fashion is evident in the fact that it is frequently seen in fashion shows and style editorials. The combination of its classic design and its status as a cultural icon has made the Air Jordan 1 a wardrobe staple for many fashion enthusiasts.
Influence on Hip-Hop Culture
During the 1980s and 1990s, Nike and the Air Jordan line began to gain prominence in hip-hop culture, but especially among the new generation of artists and fans who were entering the basketball and streetwear scene. Michael Jordan and the Air Jordans became a symbol of status and success, beginning to influence young people who were more open to emerging trends.
The Air Jordan 1’s impact on hip-hop culture can be seen in music videos, album covers, and even song lyrics. The sneaker has become a symbol of success and style within the hip-hop community, reflecting the connection between sport and music.
The Role of the Air Jordan 1 in the Sneakerhead Movement
The Air Jordan 1 is a major contributor to the rise of the sneakerhead movement. Sneakerhead culture, which focuses on the collection and appreciation of exclusive and limited-edition sneakers, was fueled by the success of the Air Jordan 1. The release of new editions and collaborations of the Air Jordan 1 has generated a great deal of excitement among collectors and sneakerheads.
The popularity of the Air Jordan 1 helped establish the sneaker resale market, where rare and exclusive models can fetch high prices. The Air Jordan 1’s impact on sneakerhead culture is evident in the continued demand for new releases and the sneakers’ importance as collectibles.
The Air Jordan 1 in Cinema and Media
The Air Jordan 1’s impact also extends to film and media. The sneaker has appeared in numerous films, television shows, and music videos, solidifying its presence in popular culture.
The Air Jordan 1 has been featured in several advertising campaigns and documentaries, including the famous documentary “The Last Dance”, which portrays Michael Jordan’s career and his partnership with Nike. These media appearances have helped keep the Air Jordan 1 relevant and influential over the years.
Here is a list of some films and series where the Air Jordan 1 model appears notably:
“The Last Dance” (2020)
The documentary about Michael Jordan’s career shows several moments when the star wore the Air Jordan 1 in iconic matches.
“Everybody Hates Chris” (2005-2009)
Highlight: Characters are seen wearing Air Jordan 1s in several episodes, highlighting the impact of sneakers on 1980s street fashion.
“Lupin” (2021)
Highlight: The protagonist, Assane Diop, wears Air Jordan 1 in several scenes, symbolizing his urban and contemporary style.
“Ballers” (2015-2019)
The series starring Dwayne “The Rock” Johnson includes several characters wearing Air Jordan 1s, reflecting the culture of sports and the luxurious lifestyle in the world of American football players.
Main Air Jordan 1 Colorways and Their Silhouettes: Low, Mid and High
The Air Jordan 1 has won fans all over the world, not only for its connection to Michael Jordan, but also for its numerous colorways and silhouette variations. Let’s explore the main models and their differences!
Top Air Jordan 1 Colorways
The Air Jordan 1 has been released in hundreds of colors, but some stand out and have marked the history of the sneaker:
- Bred (Black/Red) : One of the most classic, banned by the NBA in 1985, but used by Jordan anyway.
- Chicago : Red, white and black, the essence of the Chicago Bulls and one of the most desired models.
- Royal : Black and vibrant blue, a sneakerhead favorite.
- Shadow : Black and gray, discreet and versatile.
- UNC : Blue and white, honoring the University of North Carolina, where Jordan played in college.
- Shattered Backboard : Inspired by the game where Jordan broke the backboard, with orange and black tones.
These are just a few of the legendary colorways, but there are many other collaborations and special editions that make the AJ1 even more coveted.
The Different Silhouettes: Low, Mid and High
The Air Jordan 1 is released in three main versions, each with its own style and audience.
- Air Jordan 1 High : The original model worn by Michael Jordan on the court. It is the most desired by collectors and usually receives the most iconic colorways.
- Air Jordan 1 Mid : An intermediate version, with a slightly lower shaft compared to the High. It usually has more affordable releases, making it a good option for those who want an AJ1 without spending too much. Created as an alternative to High, Mid emerged in the 2000s to reach a wider audience, offering greater availability and more affordable prices. Although it was initially viewed with some prejudice by sneaker purists, it gained ground and began to be valued for its exclusive editions and special collaborations.
- Air Jordan 1 Low : More casual and perfect for everyday wear. It’s a great choice for those looking for comfort and style without giving up the AJ1’s identity.
Top Jordan 1 Collaborations with Artists and Brands
Nike uses collaborations with artists and brands to keep the Air Jordan 1 relevant and desirable. These partnerships create limited-edition products that generate exclusivity and demand, allowing it to reach new audiences and markets. They reinforce Nike and the Air Jordan 1’s identity as innovative and cultural, while generating engaging content through campaigns and events. Collaborations also strengthen consumer loyalty and engagement, tap into new market segments, and increase the resale value of products. Influencer marketing amplifies the visibility of the Air Jordan 1, solidifying its position in fashion and popular culture.
What are the most iconic Jordan 1 collaborations?
Off-White x Air Jordan 1 – Virgil Abloh redefined the concept of deconstruction with his version of the AJ1, featuring exaggerated labels, exposed stitching and the famous “AIR” printed on the midsole. A true milestone in sneaker fashion.
Travis Scott x Air Jordan 1 – Travis Scott’s famous “Reverse Swoosh” model won the hearts of sneakerheads with its bold design and earthy tones. Plus, the hidden ankle pocket added a functional and stylish touch.
Dior x Air Jordan 1 – When luxury meets streetwear, the result is a sneaker that costs a small fortune. The collaboration between Dior and Jordan Brand brought an AJ1 with premium leather and refined details, making it one of the most exclusive models of all time.
Union LA x Air Jordan 1 – Inspired by a vintage look, Union LA brought a DIY vibe to the AJ1, mixing different colorways together in creative ways. The result? A sneaker that looks like it’s straight out of an ‘80s dream.
Fragment Design x Air Jordan 1 – Hiroshi Fujiwara managed to transform a simple color scheme (black, white and blue) into one of the most coveted Jordan 1s in history. The quality of the materials and the exclusivity made this collaboration an instant classic.
The Social and Philanthropic Impact of the Air Jordan 1: How Nike and the Michael Jordan Foundation Support Social Causes
The social impact and philanthropic efforts associated with the Air Jordan line, especially the Air Jordan 1, have been an important part of Nike’s strategy and Michael Jordan’s legacy. The Michael Jordan Foundation, founded by Michael Jordan, focuses on charitable initiatives, including education, health and youth development. Sales of Air Jordan sneakers, such as the Air Jordan 1, help fund projects and programs supported by the foundation, which often collaborates with organizations to promote the education and well-being of children and adolescents by supporting mentoring programs, scholarships and community outreach projects.
In some cases, special editions and collaborations of the Air Jordan 1 have been created with a specific philanthropic purpose, with a portion of the proceeds going to charitable causes. Limited releases and special editions often include fundraising campaigns for charities, donating a percentage of the proceeds to organizations focused on childhood, education, or social justice.
The Nike Foundation, part of Nike’s global social responsibility initiatives, supports projects that promote health, education and equality. Sales of Nike products, including Air Jordans, help fund these efforts. Nike invests in social impact programs, such as community centers and youth sporting events in underserved communities, with a portion of sales proceeds contributing to these initiatives.
Nike and the Michael Jordan Foundation frequently conduct awareness and fundraising campaigns for various social causes, aligning these campaigns with specific product releases, including the Air Jordan 1. Nike is also committed to promoting diversity and inclusion in its campaigns and initiatives, and the Air Jordan line, including the Air Jordan 1, can be part of these broader efforts to promote equality and social justice.
Some special edition Air Jordans have been used to support educational projects, such as literacy and skills development programs for youth in underserved communities. Additionally, Nike organizes basketball events and tournaments in local communities, funded through sales of products such as the Air Jordan 1, with the goal of encouraging youth participation and promoting health and well-being.
The social impact of Air Jordans, including the Air Jordan 1, goes beyond their popularity as a fashion item. Nike and the Michael Jordan Foundation use sales of these sneakers to support a variety of social and philanthropic causes. Contributing to charities and promoting social impact programs are important parts of the Air Jordan legacy, reflecting a commitment to social responsibility.
What is the Air Jordan 1?
The Air Jordan 1 is the first sneaker model in the Air Jordan line, created by Nike in collaboration with legendary basketball player Michael Jordan. Originally released in 1985, the sneaker quickly became an icon in both sport and fashion.
Why is the Air Jordan 1 so famous?
The Air Jordan 1 stood out for its bold design and for breaking NBA rules at the time, as the league had restrictions on shoe colors. Michael Jordan was fined for wearing the model, which ended up generating a lot of publicity for the sneaker. In addition, the sneaker has a strong connection with sneakerhead and streetwear culture.
How many Air Jordan 1 models are there?
Since its original release in 1985, hundreds of Air Jordan 1 variants have been released, including High, Mid, and Low versions, as well as exclusive collaborations with artists, celebrities, and luxury brands.
What is the difference between the Air Jordan 1 High, Mid and Low?
High: This is the original model, with a high top, providing more ankle support, inspired by basketball.
Mid: It has a medium shaft, it is an intermediate version between the High and the Low. Less popular, but still widely used.
Low: Low-top version, with a more casual and versatile style for everyday use.
Is the Air Jordan 1 comfortable for everyday wear?
Yes, despite being originally designed for basketball, the Air Jordan 1 is often used as a casual sneaker. However, since it was designed in 1985, its comfort is not comparable to modern sneakers with more advanced technologies.
Why is the Air Jordan 1 considered a fashion icon?
The Air Jordan 1 has transcended sport and become a symbol of urban style. Its classic silhouette, vibrant colors and celebrity associations have made it a staple in streetwear culture and global fashion.
What are some of the most famous Air Jordan 1 collaborations?
Some of the most notable Air Jordan 1 collaborations include:
- Travis Scott
- OFF-WHITE x Virgil Abloh
- Dior
- Union LA
- J-Balvin
These editions are limited and highly desired by collectors.
How do I know if my Air Jordan 1 is authentic?
To verify authenticity, pay attention to details such as:
- High quality stitching and materials
- Well aligned and precise logos
- Internal labels with correct numbering
- Original box with matching information
Many collectors and experts recommend buying only from authorized dealers or trusted stores.
How do I care for and clean my Air Jordan 1?
To keep your Air Jordan 1 in good condition:
- Clean regularly with a soft brush and damp cloth
- Avoid getting the leather wet
- Use specific products to clean leather and suede sneakers
- Store in a cool, dry place
Is the Air Jordan 1 still being released?
Yes, Nike continues to release new versions of the Air Jordan 1, including new colorways and collaborations. Limited editions and re-releases of classic models are also common.
Is the Air Jordan 1 unisex?
Yes, the Air Jordan 1 is considered a unisex model and is manufactured in a wide range of sizes to suit both men and women.
What is the average price of an Air Jordan 1?
The price varies greatly depending on the model. Regular release versions cost between $150 and $200 (USD), while collaborations and limited editions can easily surpass $500 or more on the resale market.
Does the Air Jordan 1 appreciate in value on the resale market?
Yes, many limited editions and collaborations appreciate in value after release, making the Air Jordan 1 a coveted item on the resale market, especially rare or celebrity-associated versions.
What is the origin of the Air Jordan 1 design?
The Air Jordan 1 was designed by Peter Moore, who drew inspiration from classic basketball boots and the style of basketball shoes of the era. The design was also influenced by Michael Jordan’s colors and personal style.
Why was the Air Jordan 1 banned by the NBA?
The Air Jordan 1 was banned by the NBA because the league had strict rules regarding the color of basketball shoes, which were to be predominantly white or match the colors of the uniform. The Air Jordan 1, with its bold color combination, violated these rules, which resulted in Michael Jordan being fined.
What’s the story behind iconic Air Jordan 1 colorways like “Bred” and “Royal”?
The “Bred” (black and red) and “Royal” (blue and black) colorways are some of the most iconic Air Jordan 1 colors. “Bred” is associated with Michael Jordan’s rebellion and history with the NBA, while “Royal” represents the model’s success and popularity.
Does the Air Jordan 1 have any significant cultural impact?
Yes, the Air Jordan 1 had a huge cultural impact, helping to popularize the basketball sneaker trend in streetwear and fashion. It also influenced the way sneakers are collected and valued on the resale market.
What are some of the rarest and most valuable Air Jordan 1 models?
Some of the rarest and most valuable models include the Air Jordan 1 “Chicago” (original), Air Jordan 1 “Dior” and Air Jordan 1 “Travis Scott”. These models are highly coveted by collectors and can fetch extremely high prices on the resale market.
Is the Air Jordan 1 suitable for sports today?
Although the Air Jordan 1 was designed for basketball in the 1980s, it is not ideal for sports today due to changes in sneaker technology and a design that is more focused on style and casual wear.
Where can I buy an Air Jordan 1?
Air Jordan 1s can be purchased at sports stores, sneaker specialty stores, and on resale sites like StockX , GOAT , and Grailed. For limited editions and exclusive collaborations, it’s common for Nike or other specialty retailers to release the models directly on their websites.
Does the Air Jordan 1 have different types of leather?
Yes, the Air Jordan 1 comes in a variety of leathers, including smooth leather, textured leather, and suede. The choice of material can affect the style and comfort of the shoe.
What is the difference between the Air Jordan 1 “OG” and the newer releases?
The Air Jordan 1 “OG” refers to the original versions released in 1985, featuring authentic materials and colors. More recent releases may feature variations in materials, colors, and design details, often influenced by collaborations and current trends.
